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Innovative SaaS Retail Analytics Uses MOBOTIX Cameras
Harnessing the functionality of MOBOTIX cameras, Addictive Technology Solutions has developed a ground-breaking cloud-based retail business intelligence solution.
“What if you could offer your customers a sophisticated retail business intelligence solution, at a competitive price, branded as your own, with the simple click of a mouse?” asks Rob Marsden of Addictive Technology Solutions. “What if the solution came already configured, with ongoing maintenance and a guaranteed regular income for your business?
“IP security cameras are renowned for their exceptional image quality and decentralized technology. All image processing and analysis is carried out within the camera itself, so no servers are required and network load is kept to an absolute minimum. This makes installation easy and economical. Furthermore, thanks to intelligent hemispheric technology, fewer cameras are required and providing even more value for money.”
According to Marsden, MOBOTIX hemispheric camera models C25, Q25, P25, I25, M25, S15M come with MxAnalytics as standard.
“This statistical behaviour analysis software allows the counting of objects within predefined corridors, with the most frequented areas highlighted on a heat map,” he said. “Addictive Technology Solutions have combined this with other data relating to the recorded events, to create a powerful customer insight and intelligence reporting platform in the cloud.”
The following features are available:
– People Counting – How many people pass through an area, or enter and leave a store
– Heat maps – The number of people per hour in a certain area, plus the hottest and coldest parts of your store
– Point of Sale Integration – Integrates with most modern POS systems to cross-reference data, and analyse trends and spending patterns
– Alerts and notifications – Unexpected behaviour or overcrowding in certain areas of the store
– Weather analysis – track and analyse consumer behaviour against internal ambient temperatures and external weather conditions.
“This retail business intelligence solution, the first of many innovative products to be launched by Addictive Technology Solutions, will be available to purchase as SaaS (Software as a Service) at a reduced monthly price,” said Marsden.
“It makes a perfect value-add to MOBOTIX camera installations, and can be charged to customers at a monthly fee, providing a recurring income opportunity for integrators. What really makes this product stand out though, is the white-labelling, allowing business owners to brand and market as their own.”
The global cost of a data breach last year was USD $4.45 million. This is an increase of 15% over three years. As we step into 2024, it’s crucial to be aware of emerging technology threats. Ones that could potentially disrupt and harm your business. Technology is evolving at a rapid pace. It’s bringing new opportunities and challenges for businesses and individuals alike. Not all technology is benign. Some innovations can pose serious threats to our digital security, privacy, and safety. In this article, we’ll highlight some emerging technology threats to be aware of in 2024 and beyond. Data Poisoning Attacks Data poisoning involves corrupting datasets used to train AI models. By injecting malicious data, attackers can skew algorithms’ outcomes. This could lead to incorrect decisions in critical sectors like healthcare or finance. Some actions are vital in countering this insidious threat. These include protecting training data integrity and implementing robust validation mechanisms. Businesses should use AI-generated data cautiously. It should be heavily augmented by human intelligence and data from other sources. 5G Network Vulnerabilities The widespread adoption of 5G technology introduces new attack surfaces. With an increased number of connected devices, the attack vector broadens. IoT devices, reliant on 5G networks, might become targets for cyberattacks. Securing these devices and implementing strong network protocols is imperative. Especially to prevent large-scale attacks. Ensure your business has a robust mobile device management strategy. Mobile is taking over much of the workload Organizations should properly track and manage how these devices access business data.